Cookie Policy

This Cookie Policy explains how MadFish Solutions LLC ("MadFish.ai," "we," "us," or "our") uses cookies and similar technologies on our Partner Portal. By using our services, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, improve functionality, and provide analytics about how the site is used.

We also use similar technologies including:

• Web Beacons: Small graphic images embedded in web pages or emails to track activity
• Local Storage: Data stored in your browser for faster page loading and functionality
• Session Storage: Temporary data stored during your browsing session

2. Types of Cookies We Use

2.1 Essential Cookies (Always Active)

These cookies are necessary for the Partner Portal to function properly. They enable core functionality such as:

• User authentication and security
• Session management
• Load balancing
• Form submission and data validation

Examples: session_id, csrf_token, auth_token

You cannot disable these cookies, as they are essential for the site to work.

2.2 Functional Cookies

These cookies remember your choices and preferences to provide a personalized experience:

• Language preferences
• Dashboard layout and settings
• Dark mode / light mode selection
• Notification preferences

Examples: theme_preference, nav_collapsed, language_choice

Duration: Up to 1 year

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our Partner Portal by collecting anonymous information:

• Pages visited and time spent on each page
• Navigation paths through the site
• Error messages and technical issues
• Device and browser information

Services Used: Google Analytics, Mixpanel

Duration: Up to 2 years

2.4 Performance Cookies

These cookies collect information about how our Partner Portal performs:

• Page load times
• Server response times
• Error tracking
• API performance

Services Used: New Relic, Sentry

Duration: Session-based (deleted when you close your browser)

2.5 Marketing Cookies

These cookies track your activity across websites to deliver relevant advertising:

• Track visits to our website from marketing campaigns
• Measure effectiveness of email campaigns
• Retargeting for advertising purposes
• Conversion tracking

Services Used: Google Ads, Facebook Pixel, LinkedIn Insight Tag

Duration: Up to 90 days

3. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third parties include:

Google Analytics

Analytics and performance tracking

Google Privacy Policy

Stripe & PayPal

Payment processing and fraud prevention

Stripe Privacy | PayPal Privacy

Social Media Platforms

LinkedIn, Facebook, Twitter - for social sharing and advertising

Customer Support Tools

Intercom, Zendesk - for live chat and support ticket management

4. How to Manage Cookies

4.1 Browser Settings

Most web browsers allow you to control cookies through settings. You can:

• View and delete cookies
• Block third-party cookies
• Block all cookies (may impact functionality)
• Receive notifications when cookies are set

Browser-Specific Instructions:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

4.2 Opt-Out Tools

You can opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-out
• Advertising: Digital Advertising Alliance
• Network Advertising: Network Advertising Initiative

4.3 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. Currently, there is no industry standard for responding to DNT signals. We do not currently respond to DNT signals but will update this policy if standards are established.

5. Mobile Devices

On mobile devices, you can manage tracking through:

• iOS: Settings > Privacy > Tracking > Limit Ad Tracking
• Android: Settings > Google > Ads > Opt out of Ads Personalization

6. Impact of Disabling Cookies

If you disable or block cookies, some features of the Partner Portal may not work properly:

• You may need to log in more frequently
• Your preferences may not be saved
• Some pages may not display correctly
• Interactive features may not function

Essential cookies cannot be disabled without preventing access to the Partner Portal.

7. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. We will notify you of significant changes by:

• Updating the "Last Updated" date at the top of this page
• Displaying a notice in the Partner Dashboard
• Sending an email notification for material changes

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

MadFish Solutions LLC
Privacy Team
Email: privacy@madfish.ai
Phone: 833-MAD-FISH